S U C C E S S S T O R I E S
5 month product introduction campaign
National TV
Fox News Channel - Mention as Holiday Gift Idea for Pets and Pet Lovers
Pet Consumer and Trade Magazines
Pet Business - 1 ½ page article on Josie Bell with color photo
Pet Business - New product listing with photo
Dog World - Product listing with color photo
Dog Fancy - Product feature with color photo
Good Dog - Product Test Report - received glowing review
Pet Gazette - Premiere issue - full page listing with photo under Pet Gifts
Pet Gazette - Holiday gift writeup with photo
Business Magazines
Crains NY Business - Included in 2-page article “Dogged Entrepreneurs”
Newspapers:
NY Post - Julia Szabo “Pets” column - Josie Bell photo with her two beagles
Atlanta-Journal Constitution - Product writeup with photo in “Buyer's Edge” column
Detroit Free Press - Product listing in “What's Going On” column
The Tennessean - Mention in article on “The next generation of pet products”
Consumer Magazines:
Cigar Aficionado - Color photo with info as “Holiday Suggestion”
Smoke - Product listing writeup with photo of Cigrrr's
Hilton Guest - Mention in article “In the Dog House/Designer pet accessories”
Guide Dog School
National TV:
CNN - Jeanne Moos --- Segment on Guiding Eyes students and their guide dogs coming
to New York City as part of their training - aired multiple times reaching 960,000* households
*per CNN Research Dept.
CBS The Early Show - Taped segment on Guiding Eyes graduate Allan Golabek
Local TV:
WB11 Morning News - Live remote feature segment “Guide Dog in-training”
- 8 minutes/45 seconds airtime
GOOD DAY NEW YORK - Taped segment on a Guiding eyes release dog and its'
new adoptive family
Consumer Magazines:
Alive - Full-page article on Guiding Eyes graduate
Just Labs - Feature article - four page spread with 6 photos - author - Ruth Ely
Dog Fancy - Article on Blind Golfer Bill McCafferty and his Guiding Eyes guide dog Alfie
Newspapers:
NY Post - Pets” column on Guiding Eyes “Puppy Raising Program”
Gannett Journal News - “Who we Are” column by-lined by Bill Badger, Pres/Guiding Eyes
- author - Ruth Ely
Host - Ken Venturi / Since 2007 - Host Eli Manning
National TV:
- also picked up by 9 major city local TV stations
TODAY IN NEW YORK - Golf classic segment by Fran Charles
TODAY IN NEW YORK - Golf classic segment by Otis Livingston
Local TV:
Good Day New York - Larry Hoff live remote from golf club - 3 Blind Golfers and Guiding Eyes
President, Bill Badger. First segment of 2.50 minutes ran on Good Day New York First Edition
Various segments throughout Good Day New York 7-9AM 2 hour program
- total airtime 16:48 minutes
News 12 Connecticut, The Exchange - Live appearance - Blind golfer with his coach -
blind golf demo and interview - airtime: 10:21
Eyewitness News CH 7 - covered by Scott Clark - aired on both 6 and 11PM News
NewsChannel 4, WNBC-TV - covered by Bruce Beck - aired on both 6 and 11PM News
- “Sports News with Bruce Beck”
MY 9 WWOR-TV - covered by Scott Stanford - aired on 10PM News
CH 11, WPIX - covered by Lolita Lopez - aired on 10PM News
CH 2, WCBS NEWS - Live remote from Corcoran Cup at Mt. Kisco Country Club
UPN, Channel 9 - Sports anchor Monica Pelligrini taped segment -
aired on Toyota Golf Report 10PM News
NEWS CHANNEL 12, Westchester - covered Classic at various times, aired on sports news
NY 1 - Adam Balkin covered - two segments aired on Metro Golf Report
- appeared in papers nationwide
NY Times - Article on Golf Classic with info on Guiding Eyes for the Blind
ASSOCIATED EXPRESS, ASAP DIVISON - covered Classic, sent nationwide over wires
Consumer Magazines:
- 4 color photos
Guiding Eyes for the Blind - also published in Time Magazine
RADIO
NPR RADIO “Only A Game” taped and aired on over 150 stations
INCLUDING NEWSPAPERS AND TV OUTLETS WITHIN BLIND GOLFERS MEDIA AREA
